You've studied long and hard, but setting up a successful practice needs a whole other skill set! If you're not sure where to start, or you need some extra help, this business module is perfect for you.
Medical Herbalists Hannah Charman and Kate Huet take you step by step through all the aspects of running a thriving healthcare business. Coming from very different backgrounds, they draw on their combined experience to cover:
+ Planning your perfect practice
+ The right way to price your services and create treatment packages
+ Marketing that works, and effortless selling
+ The 'nuts and bolts' of running a practice, including basic accounting, stock management, insurances, terms and conditions, and alcohol licences
+ …and much more!
In 8 easy modules you’ll:
- Reflect on your journey into practice so far.
- Understand what motivates you and what your aspirations for the future are.
- Get crystal clear on how exactly you’d like your practice to run, and what sort of patients you’d like to work with.
- Learn about how to build a strategy for a successful practice, with pinpoint targeting and data support for that strategy.
- Learn how to do your pricing the right way round, create irresistible offerings and manage your money.
- Consider carefully how you will manage payments and the hidden costs to handling money.
- Understand how to brand and market yourself, so that you stand out from the crowd.
- Realise that selling is easy when you know how, and how to sell to the patients who need you.
- Understand and implement the importance of Self Care – without you there is no business.
- Learn the ‘nuts and bolts’ of running a successful practice.
This course comes with videos, guides, templates, handouts, links to resources, evidence-based advice and is the result of the shared experience of two established, registered medical herbalists.
In many respects this course is a barometer for your practice. It provides all the information you need to check if you are on the right lines in your preparation and planning, to ensure that your career will deliver what you need most. It will make you think and act with intention, and put you firmly in the driving seat of your business.
Curriculum
Hannah qualified as a Medical Herbalist in 1999 and spent many years struggling to make a living in her practice. When she was forced to leave her full-time job in 2012, Hannah vowed never to work for anyone else again and was determined to make her herbal clinic thrive. She spent a number of years, learning how to; market, sell to clients and run a thriving business. She went on to write her first book ‘Minted’ which explains everything she’s learnt both from her own experience and the coaches she’s worked with. Hannah is also an Advanced Hypnotherapist, aspiring medical and natal astrologer who loves mixing practical advice with a positive mindset. She lives in rural Shropshire with her family and specialises in natural menopause treatments.
Kate’s interest in herbal medicine was realised in her late teens, but she was unable to afford to follow her dream career at that time. She quickly realised that she needed to build a financial war-chest first, so embarked initially on a career in marketing – ultimately founding an IPA registered Advertising and Marketing Agency. After 12 years, she left agency life and became a marketing director for Morgan Stanley. This led her into the arena of global Financial Services. After an untimely but generous redundancy, she went on to become a shareholder and founding director in an international insurance company. It was whilst in this role, she finally managed to start her training as a Medical Herbalist. Qualifying in 2021, her first patient arrived on the day she received her final examination results. Her practice planning started at the same time as her training, years earlier. Focus, determination and hard work enabled her dream to be realised. She now lives and practices in rural Cheshire, growing much of her own materia medica, making her own medicines and is realising her dream. “If you want something enough, it’s there for the taking” is her mantra.
